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Restaurant Branding

Restaurant Branding

built to scale

built to scale

Restaurant Thought Leadership

Restaurant Thought Leadership

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fuel your growth

fuel your growth

Client Experience

Feeding your brain with
insights, ideas, and how-tos

Little Raps isn’t your typical marketing podcast—it’s the espresso shot your restaurant brand didn’t know it needed. No fluff. No drawn-out interviews. Just quick-hitting takes on the stuff that actually moves the needle: brand strategy, positioning, naming, design, messaging, and how to stop sounding like every other “chef-driven concept” out there.

If you’re building, growing, or fixing a restaurant brand, these rants are your reality check—served straight, no chaser.

Load up your plate with the goodness

A man in a gray suit holding a microphone and speaking, smiling, with a blurred background.
A man with short dark hair and a beard, wearing a black shirt, standing in front of a wooden wall.

Joseph Szala is Bullhearted, and I serve up restaurant branding with bite. I partner with restaurant leaders hungry to stand out—bringing bold flavor to branding, thought leadership that simmers with insights, and books and tools built to sharpen your edge.

From keynote stages to concept development, I don’t do bland. I plate purpose, heat, and hustle to prime your brand to scale to multi-unit faster than a short order cook…well…cooks.