Branding & Marketing Articles
A buffet of fresh ideas
This isn’t just another restaurant branding blog packed with recycled fluff and pretty pictures. It’s a no-BS playbook for building bold, strategic brands that actually move the needle—and leave forgettable concepts in the dust.
Marketing Funnel, Google’s Messy Middle, or Something Else?
Explore how the Marketing Funnel, Google’s Messy Middle, and Brand Intimacy theories shape modern consumer journeys—and why no single framework can fully capture today’s complex brand dynamics.
Time to stop degrading Vanity Metrics
Ditch the term “vanity metrics”—early funnel metrics like website visits and social engagement are vital indicators of future growth for multi-location restaurant brands.