Restaurant rebranding that recaptures marketshare

We take a hard look at how your brand is showing up—from signage to social, from uniforms to menus. Paired with guest perception insights, we identify where expectations are being met, missed, or misunderstood, giving you a clear map of your brand’s current reality.

We evaluate your brand’s position in the local and regional landscape, identifying gaps, threats, and missed opportunities. This gives us the context needed to evolve in a way that’s both relevant and distinct—not just different for the sake of it.

We recalibrate your brand’s purpose, promise, and personality so everything points in one clear direction. Whether we’re refining or redefining, we craft a strategic core that supports everything from daily operations to long-term expansion.

We evolve your look, language, and overall brand presence to reflect where you’re headed—without abandoning what your loyal guests already love. This includes logo refinements, typography, tone of voice, and refreshed storytelling that feels both familiar and fresh.

We use Borne to gather hyper-relevant, location-specific data across your current footprint—demographics, psychographics, dining habits, and market shifts—so every rebrand or rollout is grounded in real-world context. It’s not just data for data’s sake—it’s insight that sharpens strategy, reduces guesswork, and helps each unit perform stronger in its own backyard.

From signage and decor to uniforms and playlist vibes, we help retool your physical and sensory touchpoints to create a cohesive brand experience. Every detail becomes an opportunity to reinforce your story and connect with your guests.

A rebrand is the perfect moment to rethink not just what’s on the menu, but how it’s presented. We rebuild your menu system to reflect your new positioning—clarifying the structure, refining the voice, and creating a visual experience that aligns with the evolved brand while making service smoother and choices easier.

When rebranding, your packaging is a key signal of change—especially for guests experiencing your food off-premise. We redesign your full packaging suite to reflect the new brand identity, ensuring every cup, box, and bag reinforces the story you’re now telling, while also improving functionality and operational flow.

Rebrands succeed when your team is aligned and the launch is deliberate. We build rollout plans that get staff on board, prepare your messaging, and choreograph the guest-facing debut to generate buzz, excitement, and a real sense of momentum.