Build brands that matter without drowning in weeks of research
Matador is your shortcut to clarity. A fast, smart, no-nonsense tool built for branding professionals working on startup restaurant brands. Just plug in a few zip codes, cuisine type, and service style—and Matador returns strategic insight that would normally take 6–8 weeks to dig up. You’ll get everything in 3–4 minutes.
This isn’t just another “report.” It’s a street-smart, insight-rich lens into your Patrons, Competition, and the White Space no one’s owning yet.
Command the Crowd
Command the Crowd
Patrons That Feel Like Real People—Because They Are
This isn’t demographics. It’s a portrait. Matador identifies the most prevalent patron types in your target area and brings them to life with:
A unique, collective name that sums them up in one tight hit
Their behavioral profile, with key motivations and lifestyle signals
Brands they’re already loyal to (so you know what they’re buying and why)
The archetypes they’re most drawn to—so your brand can attract, not chase
Projected personality traits that unlock emotional relevance and connected storytelling
PATRON AUDIENCE RESEARCH PROFILING
COMPETITIVE RESEARCH & ANALYSIS
Know Not Just Who’s Out There. Know What They Really Stand For
Matador scrapes below the surface to give you competitive clarity, not clutter. Every key player is reviewed with a branding lens, showing:
Website evaluation that catches design, messaging, and clarity
Tone of voice and how it hits emotionally
Brand personality traits as they show up in-market
Core messaging structure, positioning cues, and implied brand promise
You’ll walk away knowing who’s coasting, who’s leading, and where you can actually stand out.
The OpPORTUNITIES Are There. We Show You Which Matter.
The heart of Matador. This is where insight turns into brand direction. The white space analysis surfaces:
Personality traits and archetypes that are underrepresented in the market
Brand strategy prompts to build your foundation around what’s missing
Patron types most likely to connect with this untapped lane
This isn’t about being “different.” It’s about being strategically distinct—and building a brand that plugs a real, emotional gap in the market.
POSITIONING WHITE SPACE OPPORTUNITIES
The Intelligence Behind Every Matador Report
We don’t pull from fluff blogs or generic datasets. Matador pulls signal from three high-integrity sources. Combined, these sources help us create reports that feel less like data—and more like direction.
How it works
In just three easy steps and less than 3 minutes, you’ll have rich insights into a brand’s audience (Patrons), competition, and white space analysis.
01
Enter up to 5 zip codes
02
Select type of cuisine
03
Select service style
We handle the rest. Clean, smart data and insight, no noise. Just the signal you need to start building a remarkable brand strategy that connects with people.
Early Access
*
Get Started
*
Early Access * Get Started *
We’re keeping things tight during early access to ensure quality and relevance. Each account gets three free reports. From there, you may buy a report at a time, or packs of ten at a 40% discount!
3 Free!
All accounts get three free reports even if you don’t purchase any more!
$29.95
Each Report is $29.95 and includes all data outputs.
40% Off
$179.95
Get a pack of 10 reports at a 40% discount! That’s 13 reports in total (inc. 3 free)
Get free Access Today!
Complete the information below. Once recieved, we’ll reachout with access details and coordinate billing for reports after the free ones are exhausted.
How Matador Works: Questions and Answers for Restaurant Brand Pros
-
Matador delivers audience, competitive, and white space insight for startup restaurant brands. You input up to 5 zip codes, cuisine type, and service style. We analyze the local market and return a strategic snapshot in 3–4 minutes—cutting weeks off your research timeline.
-
They’re designed to be sharp, clear, and immediately usable. You can quickly copy and paste the outputs into your strategy decks. Each report includes:
3-5 dominant Patron Personas in your area
Up to 10 competitive brand profiles with tone, message, and positioning
2–3 white space opportunities based on what’s missing in the market
-
Brand strategists, designers, founders, marketers—anyone building a restaurant brand from the ground up and tired of wasting weeks on fragmented, surface-level research.
-
Yes. Along with your basic inputs, you can add context—like a brief on your concept or specific competitors you want us to target. We’ll factor it into the report.
-
Submit the access request form. Once approved, we’ll send you access with a custom password.
Your first three reports are free. After that, you need to purchase packs. These are paid via invoice.
-
First 3 reports are free. From there, it’s $29.95 per report or $179.95 for a 10-pack
No subscriptions. No contracts. Pay as you go.