Most brands are obsessed with finding a catchy, memorable slogan or "nickname" they can force upon their audience. They print it on banners and try to script staff to say it, believing that engineered vernacular creates emotional traction. This approach is fundamentally flawed because it ignores a core psychological truth: language is earned, not demanded.

Cracker Barrel lost its grip. Domino’s found its rhythm. Long John Silver’s shifted with precision. If you’re leading a restaurant brand, this breakdown shows you how to evolve without losing what matters most.

Cracker Barrel unveiled a new logo and identity, but many longtime fans aren’t buying it. In this breakdown, we explore why rebrands fail when they ignore the Patron, skip honest communication, and try to patch over product problems with pretty design. This isn’t about aesthetics—it’s about alignmen

When Grits & Grids was left for dead, the conversation around restaurant branding nearly went with it. Graze Media was created to carry that torch forward—critiques, showcases, and insights into the world’s most brilliant hospitality branding, now built for YouTube, TikTok, and Instagram.

Restaurant branding isn’t about logos—it’s about lasting impressions. This guide breaks down every layer of brand-building for modern restaurant concepts, from strategic foundations to design systems that actually drive growth.

AI-generated imagery is changing how restaurant brands are imagined, pitched, and brought to life. No more pulling random Pinterest shots or copying other concepts. Now you can create visuals that feel authentic to your brand—fast, flexible, and fully original. This is how smart operators are using AI to bring their concepts into focus and get early buy-in from the people who matter.

A brand’s purpose isn’t a plaque on the wall or a slide in your pitch deck—it’s the heartbeat of everything you do. If it’s not woven into your menu, your marketing, your merch, and every moment of the customer experience, it’s just words. This article unpacks how to activate your brand purpose so it actually drives loyalty, clarity, and culture—from the inside out.

Barricade and blackout graphics aren’t just for covering construction—they’re powerful marketing tools. Learn how to turn your storefront into a buzz-building campaign that grows your email list, attracts social followers, and creates anticipation long before you open your doors.

The Bullhearted brand just got a major glow-up—see why I merged everything under one roof, paused the reviews, and what’s coming next (hint: kittens aren’t the only thing I’m wrangling).

Why restaurant brands built on stability, care, and creativity will win Gen Z’s trust in a culture addicted to chaos

Too many restaurant operators treat branding like a cosmetic touch-up—new colors, sleek font, maybe a clever tagline. But that’s not branding. That’s lipstick on a pig. Real restaurant branding is the foundation of your entire business. It’s how you attract the right guests, build loyalty beyond discounts, and charge what you’re worth without flinching.

Avoid the common restaurant branding mistake of mimicking category giants—successful new concepts require design and messaging tailored to their unique launch moment, not borrowed from established brands.

Build a resilient restaurant brand that stands out, adapts fast, and earns lasting loyalty with these essential strategies.

Explore how the Marketing Funnel, Google’s Messy Middle, and Brand Intimacy theories shape modern consumer journeys—and why no single framework can fully capture today’s complex brand dynamics.

Ditch the term “vanity metrics”—early funnel metrics like website visits and social engagement are vital indicators of future growth for multi-location restaurant brands.