Welcome to the New Bullhearted.co: Why I Consolidated Everything Under One Roof

If you’ve been following Bullhearted for a while, you’ve probably noticed things look a bit different around here. And if you’re new—welcome to the party.

This update wasn’t just a fresh coat of paint. It was a full gut renovation. The new Bullhearted.co represents a complete consolidation of all my creative, strategic, and educational work into a single, focused platform. Here’s what changed—and why it matters.

One Brand. One Site. One Mission.

The most significant change is that I’ve brought everything under one digital roof. Previously, Bullhearted was split into separate entities: the review site, my creative studio, the shop, thought leadership, speaking—each had its own little corner of the internet. That fragmentation made it harder to manage, harder to grow, and ultimately, harder for you to engage with.

Now, everything lives at Bullhearted.co—streamlined, unified, and much easier to navigate. Whether you’re here to hire my studio, shop branding tools, read insights, or follow along with the next book launch, it’s all right here.

Bye Shopify. Hello Squarespace.

Behind the scenes, I stepped off of Shopify and migrated everything to Squarespace. Why? Because I needed a platform that gave me more design control, layout flexibility, and fewer headaches when it came to updates and maintenance.

Plus, Squarespace offers all the features I need—e-commerce, blog, portfolio, email, and more—without stacking bills and bolting on third-party tools. By switching, I was also able to ditch Mailchimp and use Squarespace’s native email marketing system. Fewer platforms, fewer logins, fewer dollars spent.

Bullhearted Reviews are on Pause—for Now.

If you came here looking for the Bullhearted Reviews, they’re on pause for the moment. That project served its purpose, but it’s evolving. My focus now is on reclaiming Grits and Grids, the original design review platform I created years ago and eventually sold with my first agency.

The good news: negotiations are in the works, and I’m hopeful it’ll return to my hands soon. When it does, Grits and Grids will return stronger, sharper, and more useful than ever for creatives, operators, and brand leaders alike.

What’s Next: Books, Tools & Bullhearted Thinking

This relaunch clears the path for what’s next. I’m deep into writing my new book, Stop Blasting My Mama, which introduces the APC Model for restaurant brand marketing—an alternative to the broken funnel and “messy middle” we’ve been stuck with for too long.

I’m also working on new tools for branding professionals: practical, tactical, and Bullhearted in every way. Think resources that help you sharpen your strategy, dial in your brand personality, and stop making just “pretty” brands—start making powerful ones.

So take a look around.

Explore the case studies. Snag a book or card deck. Join the newsletter. Or just soak in the new Bullhearted vibe.

Thanks for sticking with me. The best is yet to come.

—Joseph