Why Your Brand may be Dying From The Inside - Podcast Interview on Quiet Killers

We obsess over the competition. We worry about market shifts. We scan the horizon for threats to our business.

We ignore the threat sitting across the table.

The most dangerous elements in the restaurant industry are not external. They are internal. They are silent. They are the Quiet Killers.

I recently joined Michael Beck and Chad Horn on the ChatGTM Podcast. We stripped away the polite veneer of leadership. We looked at the ugly truths that stall growth and kill brands.

We discussed the fallacy of the marketing funnel. We treat humans like data points falling through a sieve. We pretend the journey is linear. We ignore the messiness of actual human connection.

We talked about the addiction to bad ideas. Leaders cling to comfortable failures. They fear the unknown success.

The conversation turned to blame.

Leaders fire staff. They churn through executives. They think new blood fixes old problems. The system remains broken. The new hire inherits the old disease. You have to stop blaming the people. You have to fix the mechanism.

We explored the necessity of risk. You claim you want innovation. You punish failure. You cannot have both. You must create a space where risks are taken. You must value organizational health over the illusion of safety.

My new book identifies these threats. It gives you the tools to dismantle them.

This episode is a preview of that fight.

Listen to the conversation. Identify the patterns. Stop the bleeding.