Establishing a brand's or campaign's personality doesn't have to be a shot in the dark any more. With this card deck, teams can make short work of brand building and creative brief writing in an interactive format with clients. No longer are traits restricted by the collective vocabulary of folks in the room. This card deck removes the need to dive into one's lexicon and focuses the attention on collaborative work that results in better brand personality positioning.
Each deck contains over 47 personality cards with two, opposing descriptive traits. That's a total of 94 traits and over 830,000 combinations of three!
Instructions on how to conduct workshops and use the deck are included. These cards help remove the barriers within a workshop where people could be tired, unfocused, or simply don't have a vocabulary strong enough to develop fresh words.
Establishing a brand's or campaign's personality doesn't have to be a shot in the dark any more. With this card deck, teams can make short work of brand building and creative brief writing in an interactive format with clients. No longer are traits restricted by the collective vocabulary of folks in the room. This card deck removes the need to dive into one's lexicon and focuses the attention on collaborative work that results in better brand personality positioning.
Each deck contains over 47 personality cards with two, opposing descriptive traits. That's a total of 94 traits and over 830,000 combinations of three!
Instructions on how to conduct workshops and use the deck are included. These cards help remove the barriers within a workshop where people could be tired, unfocused, or simply don't have a vocabulary strong enough to develop fresh words.
