Finding a brand's purpose is no easy task, but understanding the power of archetypes and their role in excavating brand purpose will unlock the secrets of realizing rapid fan adoption and traction. The Archetypes Card Deck by Bullhearted Creative Co. is the must-have toolkit for workshopping archetypes with your clients or your team.
Share information about your brand with your customers. Describe a product, make announcements or welcome customers to your store.The archetype cards featured custom-designed collage art that melds AI-generated artwork with imagery that expresses the motivations of each archetype. On the reverse side, there are notes about the archetypes strengths, challenges, affinity brands, and their motivations.
The quadrant cards showcase custom designs that represent each archetype in icon form. On the reverse side is a short paragraph description the motivations of that quadrant.
Each card deck includes:
4 Archetype Quadrant Cards: Used to help teams home in on a categorical behavioral driver.
12 Archetype Cards: Used to identify the one archetype that drives the brand forward.
Workshop Instructions
Finding a brand's purpose is no easy task, but understanding the power of archetypes and their role in excavating brand purpose will unlock the secrets of realizing rapid fan adoption and traction. The Archetypes Card Deck by Bullhearted Creative Co. is the must-have toolkit for workshopping archetypes with your clients or your team.
Share information about your brand with your customers. Describe a product, make announcements or welcome customers to your store.The archetype cards featured custom-designed collage art that melds AI-generated artwork with imagery that expresses the motivations of each archetype. On the reverse side, there are notes about the archetypes strengths, challenges, affinity brands, and their motivations.
The quadrant cards showcase custom designs that represent each archetype in icon form. On the reverse side is a short paragraph description the motivations of that quadrant.
Each card deck includes:
4 Archetype Quadrant Cards: Used to help teams home in on a categorical behavioral driver.
12 Archetype Cards: Used to identify the one archetype that drives the brand forward.
Workshop Instructions
