[BUNDLE] Branding with Archetypes Book & Card Deck

Mass Behaving Unlock the Power of Branding with Archetypes is the framework. It dismantles the surface level way most organizations use archetypes and rebuilds them as behavioral and psychological engines. This book is about how people actually choose, commit, and stay loyal. It shows why brands fail when behavior drifts, why identity collapses under pressure, and why most “brand strategy” never survives contact with the real world. You will understand archetypes as human motivation patterns, not personality traits, and learn how to anchor a brand to one ideal it can deliver with integrity. 

The Archetypes Card Deck is the application layer. It turns theory into action. The deck is built for leadership teams, brand workshops, agencies, and operators who need alignment without theatrics. Each card is a forcing function that exposes weak thinking, hidden contradictions, and false consensus. It gives teams a shared language to make decisions faster and with more confidence. No vibes. No mood boards. Just disciplined clarity.

Together, the book and deck create a closed loop. Read to understand the psychology. Use the cards to apply it under pressure. This is how archetypes stop being a clever idea and start becoming a governing system.

This bundle is for brand leaders who are tired of confusion dressed up as creativity. For teams who need alignment without more meetings. For organizations ready to behave like the brand they claim to be.