[Bundle] The Bullhearted Book Bundle

Two signed books. One fearless approach to branding.

Take a deep dive into the mindset, methods, and momentum behind bold, belief-driven restaurant brands. This signed hardback bundle includes both of Joseph Szala’s essential reads for anyone serious about building restaurant brands that don’t just look good—they mean something.

In The Bullhearted Brand, you’ll uncover the principles behind creating emotionally resonant, purpose-led brands that rise above the noise.

In Mass Behaving, you’ll explore the psychology of group dynamics and learn how to spark movements through thoughtful strategy and intentional behavior design.

This bundle is perfect for:

• Brand builders and creative leads

• Restaurant founders and marketers

• Anyone tired of forgettable, me-too branding

What’s Included:

• 1 Signed Hardback Edition of The Bullhearted Brand

• 1 Signed Hardback Edition of Mass Behaving

Double down on your brand-building power.

This is your strategic fuel for crafting brands with depth, direction, and undeniable presence.