[Bundle] The Bullhearted Brand Builder Bundle

2 Books. 2 Decks. Endless Impact.

Get everything you need to craft unforgettable, Purpose-driven restaurant brands — all in one powerhouse bundle.

This set combines 20+ years of hard-earned expertise with hands-on tools to help you go from foundational brand strategy to fully realized brand identities and concepts that actually resonate. Whether you’re a designer, strategist, founder, or creative lead, this bundle equips you with both the why and the how of bold brand building.

You’ll learn the deeper psychology behind brand behavior, unlock your brand’s archetypal DNA, and build out personality traits that guide tone, visuals, and guest experience. This isn’t theory. This is a full-on creative operating system.

What’s Inside:

• 1 Signed Hardback Edition of The Bullhearted Brand

• 1 Signed Hardback Edition of Mass Behaving

• 1 Brand Archetypes Card Deck (with usage instructions)

• 1 Brand Personality Traits Card Deck (with usage instructions)

Build brands with guts, clarity, and cohesion.

This bundle is your bullhearted brand strategy workshop in a box.