Mass Behaving covers the topics of archetypes and their proper use in branding, rebranding, and brand growth strategies. Covering the 12 core Jungian archetypes in great detail, the book dives into the nuances of how these psychological motivators can shift consumer behaviors to drive growth for your brand.
Mass Behaving covers the topics of archetypes and their proper use in branding, rebranding, and brand growth strategies. Covering the 12 core Jungian archetypes in great detail, the book dives into the nuances of how these psychological motivators can shift consumer behaviors to drive growth for your brand.
