[BUNDLE] Restaurant Branding Kit - Book & Card Deck

The Restaurant Branding Kit is built for operators and agencies who are done guessing and ready to lead with intention.

At the center is The Bullhearted Brand. This book lays out what it actually takes to build a restaurant brand that holds up under pressure. Not just a logo. Not just a concept. A brand with a spine. It walks through purpose, positioning, and belief with the kind of honesty most leadership teams avoid. It is grounded in real restaurant realities, not theory divorced from service lines, labor pressure, or growth ambitions. The goal is simple. Build a brand that knows what it stands for and has the courage to act like it. 

The Personality Traits Card Deck is where belief turns into behavior. This deck helps teams define how the brand shows up day to day, decision to decision, guest interaction to guest interaction. Personality traits shape tone, service posture, leadership style, and internal culture long before they shape marketing. When traits are vague or contradictory, teams improvise and brands drift. When traits are clear, behavior aligns fast.

Used together, the book gives leaders the thinking and the deck gives teams the language. One without the other leaves gaps. Strategy without translation stays stuck in a slide deck. Traits without a belief system become empty adjectives. This kit closes that gap.

The Restaurant Branding Kit is designed for founders, operators, and leadership teams who want alignment without abstraction. It is for brands that want consistency without becoming generic. It is for restaurants that understand growth demands clarity, not complexity.

This is not a branding exercise. It is a leadership tool.